{"id":849,"date":"2012-03-15T21:23:13","date_gmt":"2012-03-16T04:23:13","guid":{"rendered":"http:\/\/pluginamerica.eh\/if-you-cant-plug-your-car-in\/"},"modified":"2023-03-07T12:59:37","modified_gmt":"2023-03-07T17:59:37","slug":"if-you-cant-plug-your-car","status":"publish","type":"post","link":"https:\/\/pluginamerica.org\/if-you-cant-plug-your-car\/","title":{"rendered":"If You Can’t Plug Your Car In…"},"content":{"rendered":"

Chevy’s advertising for the Volt has confounded many. Whether they’re playing to people’s fears<\/a>, or using apologetic marketing, as in the “More Car Than Electric”<\/a> campaign, fans of plug-ins have never quite been sure if GM is just tone-deaf, or if they’ve re-hired the same marketing department that produced the infamous “creepy” EV1 ads<\/a><\/p>\n

Sometimes the commercial messaging isn’t so nefarious, but it just comes across as half-hearted. A couple of weeks ago, I heard a spot on NPR that highlighted only one of the car’s virtues, the impressive number of airbags (I think it was eight). No mention at all<\/strong> of the Volt being a plug-in.<\/p>\n

Jeff U’Ren, who previously co-wrote and co-produced Plug In America’s PSA spots<\/a>, was eagerly awaiting Chevy’s YouTube Volt Owners’ testimonials<\/a>. When he saw them, however, he was underwhelmed. Why?\u00a0Jeff says, “They never mentioned the damn plug.”<\/p>\n

So Jeff was inspired to record his own testimonial.<\/p>\n